I don't have the money to have an assistant handling my social media. (And, unless I become the next JK Rowling, I won't). So I have to depend on social content manager web pages. I use two social content managers -- Hootsuite and Tweetdeck. Here's what you can expect for each and why both can be useful:
Hootsuite: My everyday workhorse
I will be talking about the free version of Hootsuite, as I can't afford (nor do I need) the full versions, which runs $29/month for the professional (individual) account. The free version does enough for most uses. You can follow your feeds on three different social media sites at once. More importantly, it functions as a launcher for multiple social media sites -- three different social media for the free version. I have my Hootsuite working with my Facebook Pages, Twitter, and Instagram, and can send the same post through one, two, or all three sites at once. Free Hootsuite can be found here.
However, Hootsuite allows for a limited number of scheduled tweets, four in total, in their free version. Sometimes, if there's a #PitMad or a #IWSGPit (sessions for pitching a novel on Twitter), I need 12 pitches, one for each hour the contest runs. This is why I turn to Tweetdeck.
TweetDeck: For Targeted Twitter Time
Tweetdeck does more functions than free Hootsuite, but only for Twitter. TweetDeck is free, which makes it tempting if you're a Twitter-only social media user.
TweetDeck can follow multiple functions of Twitter at once -- home, notifications, messages, trending, and submitted tweets. I think the beauty in TweetDeck is scheduled tweets. As I said above, in the case of a pitch contest, one needs to be posting once an hour. That's twelve hours with two books I'm pitching, which is 24 posts. Although one has to prepare each post seperately, TweetDeck handled all of them without balking. Free TweetDeck can be found here.
In Conclusion,
Hootsuite is my everyday social media companion. Its free version does everything I need on a given day. But on those special days where I need to tweet a lot throughout the day, there's TweetDeck. Does anyone use either or both of these? Tell me why at lleachie@gmail.com.
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